{"id":4436,"date":"2025-01-20T11:00:44","date_gmt":"2025-01-20T10:00:44","guid":{"rendered":"https:\/\/xymbot.com\/?p=4436"},"modified":"2025-02-26T16:23:51","modified_gmt":"2025-02-26T15:23:51","slug":"rebajas_2025_tecnologia_rfid_-transformar_retos-enoportunidades","status":"publish","type":"post","link":"https:\/\/xymbot.com\/en\/2025\/01\/20\/rebajas_2025_tecnologia_rfid_-transformar_retos-enoportunidades\/","title":{"rendered":"Sales 2025: RFID technology to transform challenges into opportunities."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4436\" class=\"elementor elementor-4436\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9762772 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"9762772\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8939b13 elementor-widget elementor-widget-text-editor\" data-id=\"8939b13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); font-size: 1rem;\">Las rebajas son ese momento del a\u00f1o que los consumidores esperan con entusiasmo y las marcas del retail enfrentan con nervios. Largas colas, devoluciones masivas y caos en los inventarios son solo algunos de los retos que supone esta temporada. Pero, \u00bfy si hubiera una forma m\u00e1s eficiente de gesti\u00f3n?<\/span><span style=\"background-color: var(--ast-global-color-5); color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 15px; font-style: inherit; font-weight: inherit; text-align: var(--text-align);\">\u00a0La tecnolog\u00eda RFID promete ser esa soluci\u00f3n, y en Xymbot nos especializamos en esta tecnolog\u00eda.<\/span><\/h3>\n<blockquote>\n<div>\u00ab\u00bbGracias a la tecnolog\u00eda RFID, se puede realizar un seguimiento en tiempo real de cada producto y obtener datos clave sobre ventas y devoluciones, lo que ayuda a los retailers a comprender mejor el comportamiento de los consumidores.\u00bb <strong><em>Gerardo Beruvides, CEO y de Xymbot<\/em><\/strong><\/div>\n<\/blockquote>\n<h3><span style=\"font-weight: bolder; color: var(--ast-global-color-2); font-size: 1.6rem; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">El gasto aumenta, pero tambi\u00e9n los retos<\/span><\/h3>\n<h3><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); font-size: 1rem;\">Con un gasto promedio de <\/span><strong style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5); font-size: 1rem;\">181 euros por persona<\/strong><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); background-color: var(--ast-global-color-5); font-size: 1rem;\"> seg\u00fan la Asociaci\u00f3n Espa\u00f1ola de Consumidores, parece que es una buena noticia,\u00a0<\/span><span style=\"font-size: 15px; font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\u00a0pero tambi\u00e9n conlleva desaf\u00edos:<\/span><\/h3>\n<ul>\n<li><strong>Devoluciones<\/strong>: Cambios de talla, regalos no deseados o recompras a mejor precio.<\/li>\n<li><strong>Inventarios desordenados<\/strong>: Productos que \u201cdesaparecen\u201d en el caos de la tienda.<\/li>\n<li><strong>Clientes frustrados<\/strong>: No encontrar lo que buscan puede convertir una oportunidad en una p\u00e9rdida.<\/li>\n<\/ul>\n<p>En Xymbot creemos que RFID puede ser clave para abordar estos puntos, permitiendo un control en tiempo real de productos y devoluciones.<\/p>\n<h3><strong>\u00bfQu\u00e9 puede hacer RFID por tu negocio?\u00a0\u00a0<\/strong><\/h3>\n<ol>\n<li><strong>Rastrear y localizar productos r\u00e1pidamente<\/strong>.<br \/><em>\u00bfD\u00f3nde est\u00e1 ese jersey en rebajas? Ahora puedes saberlo al instante.<\/em><\/li>\n<li><strong>Evitar errores en inventarios<\/strong>.<br \/><em>Un recuento completo toma segundos, incluso en el caos de las rebajas.<\/em><\/li>\n<li><strong>Conectar tu tienda f\u00edsica con tu ecommerce<\/strong>.<br \/><em>\u00bfUn cliente no encuentra su talla? Comprueba la disponibilidad online sin problema.<\/em><\/li>\n<\/ol>\n<blockquote>\n<div>\u00a0\u00bb En rebajas, con el aumento masivo de movimiento de productos, la tecnolog\u00eda RFID ayuda a las empresas a gestionar el inventario en tiempo real, minimizar errores y garantizar que los clientes encuentren lo que buscan, sea cual sea el canal de venta.\u00bb<strong><em> (Raquel D\u00edaz, CMO Xymbot)<\/em><\/strong><\/div>\n<\/blockquote>\n<div>\n<h3><strong>Estamos listos para el siguiente paso?<\/strong><\/h3>\n<p>Las <span style=\"font-weight: bold;\">rebajas<\/span> son mucho m\u00e1s que ventas: <span style=\"font-weight: bold;\">son una prueba de resistencia para cualquier operaci\u00f3n log\u00edstica. <\/span><\/p>\n<p>En <span style=\"text-decoration: underline;\"><em><strong><a href=\"https:\/\/xymbot.com\/en\/\">Xymbot<\/a><\/strong><\/em><\/span> creemos que el RFID puede ser la herramienta que transforme estos momentos de caos en oportunidades de mejora.<\/p>\n<p>Todav\u00eda tenemos mucho que aprender y explorar en este sector, pero sabemos que con tecnolog\u00eda como el RFID, el futuro del retail puede ser m\u00e1s eficiente, conectado y preparado para los desaf\u00edos que vienen.<\/p>\n<h3>\u00bfY t\u00fa? \u00bfC\u00f3mo imaginas tu negocio gestionando el pr\u00f3ximo gran pico de demanda?<\/h3>\n<\/div>\n<h3><span style=\"font-size: 15px; font-style: inherit; font-weight: inherit; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align); background-color: var(--ast-global-color-5);\">\u00bfTe interesa saber m\u00e1s sobre c\u00f3mo RFID puede cambiar las reglas del juego en tu negocio? \u00a1CONT\u00c1CTANOS!<\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Sales 2025: RFID technology to transform challenges into opportunities.<\/p>","protected":false},"author":1,"featured_media":4449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":"","footnotes":""},"categories":[11],"tags":[63,62,60,61,15],"class_list":["post-4436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-rfid","tag-compras-masivas","tag-devoluciones","tag-reatil","tag-rebajas","tag-rfid"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebajas: Tecnolog\u00eda RFID transforma retos en oportunidades<\/title>\n<meta name=\"description\" content=\"La tecnolog\u00eda RFID puede transformar las rebajas, optimizando la gesti\u00f3n de inventarios, devoluciones y sincronizaci\u00f3n f\u00edsico-digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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