Nowadays, digital technologies allow any business to validate commercial hypothesis faster and smarter than ever. Good digital practices will improve your entire value chain, motivate your team and generate a positive feedback from customers.
On the other hand, jobs and demand skill sets will be continuously evolving in parallel with the technology advances, challenging us more than ever to leave our comfort zone. We have a question for you, which role do you want to play in the digital era?
A clear digital leadership mindset plays as a key role in the digital transformation journey. A digital leader will be looking for new business opportunities beyond the traditional market, will be bringing innovation to the table and will be challenging his team to move forward of their digital comfort zone. To boost your vision as digital leader, you should build a digital innovation ecosystem around your products and services, empowering your teammates to transport their mind to a creative, disruptive and restriction free digital design universe.
Leadership is a driving factor in the success of a business particularly in this age of digital. The pace of change means that today’s leaders need to be reactive and proactive in the face of challenges. A successful digital leader also must bear in mind that while technology is important, the people part of transformation is just as crucial. It’s obvious that leadership today is a balancing act and requires a unique set of skills to drive success that reaps rewards for the leader, organization, and workforce.
According to Deloitte , 42% of major companies now believe that it is very important to invest in developing leaders. Success in the digital age depends upon it. The innovation is the key for leaders to keep abreast of developments in the digital sphere and ensure the workforce is embedded in a culture that values innovation and takes risks to trial new platforms and technologies. Innovation is impossible without risk. If you can’t take risks, you may not be cut out to be a digital leader.
Digital leaders must communicate their vision from the top of an organization right to the bottom. To do this, the leadership must have a communications strategy and understand who they are addressing. While staying on-point and being timely with their delivery, leaders must also give enough information to make people care about and invest in their message. The ability to convince people to follow you down the yellow brick road isn’t easy, but if you have the vision and can creatively weave a vivid picture that makes people believe what you believe, then the chance of success is significantly greater.
According to George V. Hulme  (studying 900 IT executives across nine countries), 72% of respondents said their companies have a responsibility to help solve social challenges in addition to the pursuit of profits and 74% said it is important that business goals and social goals are aligned. Furthermore, 70% of respondents believe their business leaders practice emphatic leadership and most management teams actively communicate with their employees. And 68% said their management readily communicates important information, and their ideas, to their employees. Empowering the employees to achieve work-life balance was believed to be important to 78% of respondents. Additionally, 74% agreed diversity is important, 72% for inclusion and 71% said they encourage their employees to act proactively.
Many companies adopt digital technologies motivate with the mission statements: to connect, power, and improve their businesses, but until their own employees feels part of the vision, this will be hard work to do. The previous table shared by Survey Monkey highlight how digital strategies increase the worker motivation, team work and career opportunities. This also came on top when it aligned social and revenue goals. When survey respondents expressed what factors would improve their trust in enterprises, 67% said they would trust companies that make a positive societal impact and more enterprises indicated they’re embracing social responsibility as well as revenue.
On the other hand, culture will be the backbone of all digital initiatives in your organization, especially when you need to adopt new technologies, transform processes or implement new working procedures. Arrived to this point, what role do you want to play in your organization or business?
In future posts, we will be continue writing about technology and business trends for enterprises. Furthermore, we recommend consulting the following literature to continue your digital transformation journey:
- Designed for Digital: How to Architect Your Business for Sustained Success, MIT review
- The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives, by Simon & Schuster
- Artificial Intelligence: The Insights You Need, by Harvard Business Review
- The Year in Tech, 2021: The Insights You Need, by Harvard Business Review
- The Deep Learning Revolution, by MIT Press
- Competing in the Age of AI, by Harvard Review Press
The objective of this blog is to provide a personal vision of how digital transformation trends will be impacting in our daily activities, businesses and lifestyle.